Meredith Fingarson Consulting

Google Guaranteed launched in 2015 as a way to show its users that the business with the “Green Checkmark” are reputable and they are backed by Google. There is a lot of competition and this badge will help you promote your business! Long gone are the days of print ads and mailers, embracing the future of advertising and driving awareness through digital channels is how you will be found in our tech savvy world.

Things you need to consider to become Google Guaranteed:

1. Can I become Google guaranteed?

Currently, the Google Guarantee is available to a handful of home service providers in a few countries. 

Here is a list of businesses that are eligible to start the certification process:

• Appliance Repair

• Business Security

• Contractors

• Electricians

• Handyman services

• Home cleaning services

• Home Services

• HVAC

• Lawn care

• Locksmiths

• Mechanics

• Pest control

• Plumbers

• Real estate

OK!  Your business is on the list!  Fantastic – Now what??

2. Start the verification process

Consumers have confidence in businesses that have earned the Google Guarantee badge.  This verification not only lets consumers know that a business is approved to advertise, it also verifies that your business is legitimate and that you possess the proper licensing.  Google utilizes third-party certification to ensure no conflict of interest. 

To be eligible for the badge, you must apply to become a Google Trusted Business. Depending on the type of business and services offered, there will be different certification requirements.  After submitting your documentation, Google will then review everything to ensure that it meets the criteria.  Once certified, you can display the badge on your website!

General Google Guaranteed Criteria:

1. Are a current member of the Google Local Services Ads?
2. Have an AdWords account with a PPC advertising budget in place.
3. Website must be at least one year old.
4. Using Google AdWords or Google Analytics for at least one year.
5. Comply with Google policies.
6. Demonstrate a high conversion or CTR.

In addition to the above items, you must, meet specific criteria to qualify:  including a physical address, a license, and business verification.

You must also pass a background check, license, insurance check, and screening their reviews and ratings. There are additional items, including, passing a couple of tests and completing the checklist of Google requirements.

3. Is there a fee for businesses?

Yes, the Google Guarantee costs $50 a month to verified businesses.  The also gives your business more exposure and give your business an upgraded profile in the Google My Business listings. The Google Guarantee insures buyers up to $2,000 lifetime cap if they are unhappy and want a refund. 

Ok, I got Google Guaranteed…Now What?

SEO!  You need to get your business ranked in the Top 10 local results on Google Search Engine Results Page.  Your SEO strategy is important for getting your business seen quickly.  

Is Google Guaranteed Worth It?

Yes! Google guarantees that your business is reputable and it give consumers the confidence that your business is legitimate. If someone claims that they didn’t have good service or service, they can appeal to Google. If Google finds that you are responsible for the issue, Google will reimburse the client up to $2000. Customers are using reviews to research service companies they do business with and the Google Guarantee is just one more reason they can trust your business. 

Click here to learn more about the Google Guarantee process.

So, final thoughts, is that if your business qualifies for the Google Guarantee, you should definitely consider taking the steps to get the “Green Checkmark.”